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Car Rental Companies, Dollar, Hertz, and Avis All Target the Same

Question 57

Multiple Choice

Car rental companies, Dollar, Hertz, and Avis all target the same business users who only need a car for one day. These business users will pick-up and drop-off at the same airport. Which positioning strategy do these rental companies likely use?


A) Differentiation
B) Same-Same
C) Oligopoly
D) Head-to-Head

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