During the 2016 Earth Hour, WWF (Formerly the World Wildlife

Multiple Choice

During the 2016 Earth Hour, WWF (formerly the World Wildlife Fund) launched a social media campaign in the London Underground to encourage support by using the #EarthHourUK. Which aspect of social media allowed them to measure the response to their Earth Hour Campaign?

A) social media reveals "hidden" insights
B) social media offers infinite survey possibilities
C) social media has infinite panel members
D) social media allows real-time responses and feedback