Kellogg's Was Getting Ready to Introduce a New Ready-To-Eat Cereal

Multiple Choice

Kellogg's was getting ready to introduce a new ready-to-eat cereal bar. Before launching the product, they tested consumer's reaction to the product by sampling the product in grocery stores and asking consumers to fill in a questionnaire. This is an example of a(n) :

A) individual interview
B) field experiment
C) focus group
D) hypothesis generation