Profiling Product Purchasers (E

Multiple Choice

Profiling product purchasers (e.g., the Canadian shopper at the health food store) , describing the size and characteristics of markets (e.g., the Canadian pizza restaurant market) , detailing product usage patterns (e.g., ATM usage by Canadian bank
Customers) , or outlining consumer attitudes toward particular brands (e.g., Canadian
Attitudes toward national, private, and generic brands) are collectively known as which type of research?

A) exploratory research
B) descriptive research
C) primary research
D) causal research