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    Exam 8: Marketing Research: From Information to Action
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    Using Data Provided by the Canadian Census to Understand the Demographics
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Using Data Provided by the Canadian Census to Understand the Demographics

Question 119

Question 119

Multiple Choice

Using data provided by the Canadian census to understand the demographics of a particular market is known as


A) census data.
B) secondary data.
C) demographic data.
D) primary data.

Correct Answer:

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