DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than

Multiple Choice

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and to deal with claims. It wants to introduce its product into new markets, but before it does so, it wants to have a prediction of how successful its sales efforts will be. One of the first things researchers did was to invite in a group of eight people with insurance to talk about home and auto insurance. Their
Conversation was recorded and later analyzed to determine if there were any differences between customers from different countries. This was an example of a(n) :

A) focus group.
B) research variable.
C) mechanical observation.
D) experiment.