A Catalogue Retailer Might Determine That Customers Who Purchased Silver

Multiple Choice

A catalogue retailer might determine that customers who purchased silver frames would also have a high probability of buying vintage hat pins. As a result, its sales representatives are instructed to offer a special price on hat pins when a customer places an order for a silver frame. This outcome is likely only possible because the retailer engaged in:

A) database management
B) variable analysis
C) information extraction
D) data mining