Neuromarketing Is a New Technique to Measure Consumer's Response to Marketing

Multiple Choice

Neuromarketing is a new technique to measure consumer's response to marketing stimuli. Neuromarketing measures brain activity using an electroencephalography (EEG) technique or magnetic resonance imaging (MRI) . Those results are then compared to the results from verbal survey-based techniques. All of the following CANNOT be measured except:

A) persuasiveness
B) attitudes
C) emotion
D) purchase intent