Multiple Choice
McGraw-Hill, a publishing company, sponsors an informal one-time-only session with seven university instructors who use a given textbook. The instructors meet to discuss the textbook, its study guide, and the product's competition. This is an example of a:
A) jury of executive opinion.
B) consumer panel.
C) Likert scale interview.
D) focus group.
Correct Answer:

Verified
Correct Answer:
Verified
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