Solved

McGraw-Hill, a Publishing Company, Sponsors an Informal One-Time-Only Session with Seven

Question 85

Multiple Choice

McGraw-Hill, a publishing company, sponsors an informal one-time-only session with seven university instructors who use a given textbook. The instructors meet to discuss the textbook, its study guide, and the product's competition. This is an example of a:


A) jury of executive opinion.
B) consumer panel.
C) Likert scale interview.
D) focus group.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions