Rembrandt Toothpaste Emphasizes in Its Ads Its Ability to Whiten

Multiple Choice

Rembrandt toothpaste emphasizes in its ads its ability to whiten teeth. This promotion would be unsuccessful in Southeast Asian countries where yellowed or blackened teeth are considered desirable status symbols. The fact that the product benefit is not a benefit worldwide is an example of differences in:

A) cultural symbols.
B) values.
C) morals.
D) ethics.