Concerned About the Growing Prevalence of English on the Web

Multiple Choice

Concerned about the growing prevalence of English on the web, a French state institution founded in the 17th century to maintain the purity of the language unveiled a dictionary of newly coined French equivalents to English Internet terms in 2000. This is symptomatic of the difficulties in doing business in France because in many situations, the business must be conducted in French. The French could be described as having:

A) cultural ethnocentrism.
B) a cross-cultural bias.
C) cultural commitment.
D) consumer polycentrism.