In Canada, People with Golden Tans Are Generally Seen as Attractive

Multiple Choice

In Canada, people with golden tans are generally seen as attractive and possibly even well-to-do. However, in other countries, such as the Philippines, suntans are indicative of labourers and even underprivileged people. Accordingly, Canadian businesses should be attentive to a field of study called________ , which examines symbols and
Their meanings.

A) cultural symbolic assignment
B) cultural interpretive reasoning
C) semiotics
D) cultural distinctions