The Danish Carsten Maersk Is an Ocean-Going Container Ship That

Multiple Choice

The Danish Carsten Maersk is an ocean-going container ship that is longer and only a bit narrower than three football fields laid out end zone to end zone. If you were to set the ship's load of containers end to end, they would stretch 27 miles. To handle this
ship and her sister ships, Los Angeles is building Maersk a completely new facility at a cost that could top $800 million. The terminal is rising in the middle of the harbour on dredged material and ten million tons of rock that will form a 685-acre island connected to the rest of California by rail line and highway. When the initial phase
opened in 2002, Maersk, which has an exclusive 25-year lease, had room to dock three of these huge ships. Every city on the West Coast wanted to be selected by Maersk as a terminal city, but only the Port Authority of Los Angeles was able to build the
relationships needed to convince Maersk that it could handle the load. This is an example of:

A) inverse marketing.
B) supplier development.
C) inside-out marketing.
D) demarketing.