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    The Concept in Organizational Buying That Corresponds Most Closely to a Consumer's
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The Concept in Organizational Buying That Corresponds Most Closely to a Consumer's

Question 115

Question 115

Multiple Choice

The concept in organizational buying that corresponds most closely to a consumer's evoked set in consumer buying is the:


A) buying centre.
B) seven buying criteria.
C) bidders' list.
D) type of buying situation.

Correct Answer:

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