In an Attempt to Sell More Soft Drinks and Popcorn

Multiple Choice

In an attempt to sell more soft drinks and popcorn, a theatre owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged
Consumers to 'Drink Coke' and to 'Eat Popcorn'. Research showed the messages were largely ineffective. This example suggests that:

A) subliminal messages may be of limited value to marketers.
B) selective exposure is difficult for marketers to overcome.
C) selective perception overrides advertising messages.
D) subliminal perception enables marketers to take advantage of consumers.