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    Marketing Study Set 17
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    Exam 5: Consumer Behaviour
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    An Example of a Marketer-Dominated Source of Information for an External
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An Example of a Marketer-Dominated Source of Information for an External

Question 68

Question 68

Multiple Choice

An example of a marketer-dominated source of information for an external information search is:


A) Consumer Reports magazine.
B) consumer programs on talk radio stations.
C) advertising.
D) friends and relatives.

Correct Answer:

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