The Five Roles of Individual Family Members in the Purchase

Multiple Choice

The five roles of individual family members in the purchase process of family decision making are:

A) sustainer, experiential, belonger, emulator, and achiever.
B) opinion leader, influencer, decision maker, purchaser, and user.
C) information gatherer, influencer, decision maker, purchaser, and user.
D) membership group, aspiration group, opinion leader, decision maker, and user.