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When Assessing the Viability for a New Store Location, Starbucks

Question 67

Multiple Choice

When assessing the viability for a new store location, Starbucks will review the population distribution, income, and occupation of those residents that inhabit each area. Which item below is Starbucks most concerned with?


A) social audit
B) psychographics
C) demographics
D) cultural census

Correct Answer:

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