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    Exam 3: Scanning the Marketing Environment
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    When Assessing Which Fast-Food Restaurant to Eat a Hamburger At
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When Assessing Which Fast-Food Restaurant to Eat a Hamburger At

Question 72

Question 72

Multiple Choice

When assessing which fast-food restaurant to eat a hamburger at, you are essentially assessing the _________ in the fast-food market.


A) mixed marketing
B) competition
C) substitute markets
D) target markets

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