Multiple Choice
Which of the following statements about baby boomers is NOT true?
A) Generally, baby boomers are receptive to anything that makes them look and feel younger.
B) Baby boomers will change their buying behaviour to reflect concern about their children and future retirement issues.
C) Baby boomers account for the majority of the purchases in most consumer product and service categories.
D) With advances in modern medicine, the aging baby boomer group is experiencing less age-related health problems.
Correct Answer:

Verified
Correct Answer:
Verified
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