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In 1998, F

Question 35

Multiple Choice

In 1998, F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how
________ forces affect the marketing environment.


A) ecological
B) regulatory
C) social
D) technologic al

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