Which of the Following Is the Best Marketing Strategy for Promoting

Multiple Choice

Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?

A) monitor e-mail for customer complaints and respond promptly with a 50 percent discount coupon
B) hold a cooking contest to generate new recipes using Betty Crocker products
C) produce commercials incorporating images of Betty Crocker cooking with Julia Child
D) create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products