To Create a Successful Advertising Campaign on Facebook, a Good

Multiple Choice

To create a successful advertising campaign on Facebook, a good strategy a brand manager can use is to

A) create and send an e-mail message to every registered Facebook user.
B) create ads that will appear in a specified, strategic position on every page when users log into their profiles.
C) create video ads with a funny, engaging, character spokesperson for the brand that will capture users' attention and "go viral."
D) create ads that incorporate controversial topics like religion and politics to get Facebook users to "like" their Page.