Brand Managers Find Out What People Are Saying About Their

Multiple Choice

Brand managers find out what people are saying about their brand on Twitter by

A) using keyword search monitoring from services such as TweetDeck or HootSuite.
B) recognizing that posts are too brief to allow for a substantive mention of their brand.
C) creating their own Twitter account and seeing what "followers" say on Facebook.
D) having employees perform spot-checks on posts.