Multiple Choice
In 2010, T-Mobile ran a holiday TV ad that featured Chuck Norris tailored to consumers in a single country-the Czech Republic. But it crossed country boundaries to reach Polish and Slovakian consumers. This marketing strategy is considered a(n) :
A) cultural
B) multidomestic
C) single-country
D) global
Correct Answer:
Verified
Correct Answer:
Verified
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