Multiple Choice
Air Canada tracks a user's online activity using cookies and sees that they are searching for 'beach destinations - Cuba.' Working with their advertiser, the next time that user logs in, they see a banner ad for Air Canada Vacations and Air Canada
Flights. This is an example of online:
A) personal intrusion
B) following ads
C) advertising customization
D) behavioural advertising
Correct Answer:
Verified
Correct Answer:
Verified
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