Multiple Choice
The use of Sidney Crosby as a spokesperson in Gatorade and Reebok commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:
A) a sex appeal.
B) a snob appeal.
C) an appeal to pride.
D) a celebrity spokesperson.
Correct Answer:

Verified
Correct Answer:
Verified
Q194: Which of the following is a type
Q195: Shur-Valu Supermarkets changes its ads constantly to
Q196: Air Canada tracks a user's online activity
Q197: Coupons, sweepstakes, and samples are examples of:<br>A)channel
Q198: For marketers, the primary objective of a
Q200: With the growing trend of online television,
Q201: The headline of a General Motors advertisement
Q202: Theatre tests:<br>A)use electronic devices for questionnaires during
Q203: For marketers, the primary objective of coupons
Q204: The California Pistachio Growers Association has an