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    Marketing Study Set 17
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    Exam 17: Advertising, Sales Promotion, and Public Relations
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    Information and Persuasive Content Can Be Combined to Form
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Information and Persuasive Content Can Be Combined to Form

Question 94

Question 94

Multiple Choice

Information and persuasive content can be combined to form:


A) guilt and enrichment appeals.
B) sex, fear, and humorous appeals.
C) hierarchical need satisfiers.
D) perceptual modifiers and need enhancers.

Correct Answer:

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