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Trade-Oriented Sales Promotions Are

Question 98

Multiple Choice

Trade-oriented sales promotions are:


A) methods used to get a non-personal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements.
B) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
C) sales tools directed to wholesalers, retailers, or distributors used to support a company's advertising and personal selling.
D) advertisements that show actual consumers using the product.

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