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    Marketing Study Set 17
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    Exam 17: Advertising, Sales Promotion, and Public Relations
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    Short-Term Price Reductions, Commonly Used to Increase Trial Among Potential
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Short-Term Price Reductions, Commonly Used to Increase Trial Among Potential

Question 147

Question 147

Multiple Choice

Short-term price reductions, commonly used to increase trial among potential customers or to retaliate against a competitor's actions are called:


A) deals
B) contests
C) coupons
D) promotions

Correct Answer:

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