Yamaha Corp

Multiple Choice

Yamaha Corp. has developed a device that reduces the volume of trumpets by more than 30 decibels - to the level of a whisper. A microphone picks up the sound, feeds it to an amplifier, and then to headphones that allow the musician to hear the music at a normal volume. What form of product advertising is the company likely to use?

A) competitive
B) institutional
C) reminder
D) pioneering