A Hardware Store Owner Placed an Advertisement for Sylvania Light

Multiple Choice

A hardware store owner placed an advertisement for Sylvania light bulbs in the local newspaper. Sylvania provided the storeowner with several high-quality, camera-ready sample advertisements. In addition to supplying the advertising formats, Sylvania also paid 50 percent of the cost of the advertisement. Sylvania was________ using in an attempt to encourage both better advertising quality and greater advertising quantity in the efforts of local resellers of its product.

A) prepaid publicity
B) distributor kickbacks
C) strategic promotional implementation
D) cooperative advertising