Each of the Following Statements About Magazines as an Advertising

Multiple Choice

Each of the following statements about magazines as an advertising medium is true EXCEPT:

A) The cost of national magazine advertising is higher than comparable radio advertising.
B) Magazines tend to be saved by the purchaser, so companies are generally limited to ads that call for an immediate customer response.
C) Magazines have distinct profiles for well-defined target audiences.
D) Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage.