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    Marketing Study Set 17
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    Exam 17: Advertising, Sales Promotion, and Public Relations
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    Differentiate Among Full-Service Advertising Agencies, Limited-Service Advertising Agencies, and In-House
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Differentiate Among Full-Service Advertising Agencies, Limited-Service Advertising Agencies, and In-House

Question 176

Question 176

Essay

Differentiate among full-service advertising agencies, limited-service advertising agencies, and in-house agencies as to services provided and composition.

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