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    Marketing Study Set 17
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    Exam 16: Integrated Marketing Communications and Direct Marketing
  5. Question
    A Message Is Conveyed by Means of a ___________ Media
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A Message Is Conveyed by Means of a ___________ Media

Question 154

Question 154

Multiple Choice

A message is conveyed by means of a ___________ media, or public relations tools.
_ such as a salesperson, advertising


A) channel of communication
B) encoding device
C) direct feedback loop
D) promotional program

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