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    Marketing Study Set 17
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    Exam 16: Integrated Marketing Communications and Direct Marketing
  5. Question
    The Value of Direct Marketing for Marketers Can Be Described
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The Value of Direct Marketing for Marketers Can Be Described

Question 153

Question 153

Essay

The value of direct marketing for marketers can be described in terms of what? List the three results deriving from this.

Correct Answer:

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