Multiple Choice
All of the following are TRUE statements about how social media is impacting IMC programs, EXCEPT:
A) social media is a component of the IMC audit
B) social media is being used in news releases
C) social media can be used as part of a direct marketing approach
D) social media is never used in the decline stage of the product life cycle
Correct Answer:
Verified
Correct Answer:
Verified
Q117: According to Estelle Metayer, privacy expert at
Q118: When a manufacturer directs the promotional mix
Q119: A push strategy refers to<br>A)when a manufacturer
Q120: Renee works for a major pharmaceutical company
Q121: A new Facebook campaign by Pepsi attempts
Q123: Pharmaceutical companies historically marketed only to doctors.
Q124: Figure 16-3<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Figure 16-3
Q125: Figure 16-1<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Figure 16-1
Q126: Every issue of Taste of Home magazine
Q127: Many prescription drugs such as Lipitor and