A New Facebook Campaign by Pepsi Attempts to Inform Consumers

Multiple Choice

A new Facebook campaign by Pepsi attempts to inform consumers about the features of their new energy drink to spur their interest. Essentially, Pepsi is trying to:

A) increase the consumer's desire to learn about some of the features of the product or brand.
B) increase the consumer's ability to recognize and remember the product or brand name.
C) increase the consumer's appraisal of the product or brand on important attributes.
D) create a favourable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.