Personal Selling Is

Multiple Choice

Personal selling is:

A) the two-way flow of communication between a buyer and a seller, designed to influence a person's or group's purchase decision.
B) a short-term inducement of value offered to arouse interest in buying a good or service.
C) a paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor.
D) a non-personal, indirectly paid presentation of an organization, service, or product.