When Procter & Gamble Introduced Swiffer, a New Product to Make

Multiple Choice

When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve high brand awareness among its potential consumers because the product was low-tech and fairly easily imitated. Which promotional element did P&G emphasize?

A) sales promotion
B) public relations
C) personal selling
D) advertising