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    Exam 16: Integrated Marketing Communications and Direct Marketing
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    Figure 16-3 -Persuading the Consumer to Buy the Product Rather Than Substitutes
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Figure 16-3 -Persuading the Consumer to Buy the Product Rather Than Substitutes

Question 146

Question 146

Multiple Choice

Figure 16-3
Figure 16-3    -Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle as shown in Figure 16-3? A) Growth B) Maturity C) Decline D) Introductio n
-Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?


A) Growth
B) Maturity
C) Decline
D) Introductio n

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