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Allegra Is an Antihistamine That Is Only Available Through Prescription

Question 143

Multiple Choice

Allegra is an antihistamine that is only available through prescription, but to create brand awareness, it is offering people who request information about the product a cushion to use at their favourite sporting event plus a coupon for $10 off their next purchase of the medication. This free cushion and coupon are examples of:


A) advertising.
B) publicity.
C) personal selling.
D) sales promotions.

Correct Answer:

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