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Reference: 16-03 Figure 16-4

Question 185

Multiple Choice

Reference: 16-03
Figure 16-4
Reference: 16-03 Figure 16-4 -In Figure 16-4, the element of the promotion mix that is highest in importance in the purchase stage of the buying decision, is labelled 'B.' This refers to: A) advertising B) sales promotion C) communication D) public relations
-In Figure 16-4, the element of the promotion mix that is highest in importance in the purchase stage of the buying decision, is labelled 'B.' This refers to:


A) advertising
B) sales promotion
C) communication
D) public relations

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