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    Marketing Study Set 17
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    Exam 16: Integrated Marketing Communications and Direct Marketing
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    Which Form of Promotion Budgeting Most Closely Relates to the Marketing
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Which Form of Promotion Budgeting Most Closely Relates to the Marketing

Question 183

Question 183

Multiple Choice

Which form of promotion budgeting most closely relates to the marketing concept?


A) percentage of sales budgeting
B) objective and task budgeting
C) competitive parity budgeting
D) all-you-can-afford

Correct Answer:

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