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    Marketing Study Set 17
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    Exam 16: Integrated Marketing Communications and Direct Marketing
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    Reference: 16-03 Figure 16-4
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Reference: 16-03 Figure 16-4

Question 201

Question 201

Multiple Choice

Reference: 16-03
Figure 16-4
Reference: 16-03 Figure 16-4    -In Figure 16-4 line, the element of the promotion mix that plays a small role in the post-purchase stage is labelled 'C.' This refers to: A) advertising B) sales promotion C) public relations D) communication
-In Figure 16-4 line, the element of the promotion mix that plays a small role in the post-purchase stage is labelled 'C.' This refers to:


A) advertising
B) sales promotion
C) public relations
D) communication

Correct Answer:

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