Multiple Choice
All of the following are aspects of the development stage of the promotion program, EXCEPT:
A) deciding where the promotion should be run.
B) developing the product.
C) understanding the budget for the promotion program.
D) understanding who is the target market.
Correct Answer:
Verified
Correct Answer:
Verified
Q123: Pharmaceutical companies historically marketed only to doctors.
Q124: Figure 16-3<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Figure 16-3
Q125: Figure 16-1<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Figure 16-1
Q126: Every issue of Taste of Home magazine
Q127: Many prescription drugs such as Lipitor and
Q129: Albert Corporate Searchware is a type of
Q130: In the hierarchy of effects, trial is
Q131: At the purchase stage in the consumer
Q132: When a company telephones people to ask
Q133: Reference: 16-04<br>Figure 16-5<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Reference: 16-04