In the Hierarchy of Effects, Trial Is Defined As

Multiple Choice

In the hierarchy of effects, trial is defined as:

A) an increase in the consumer's desire to learn about some of the features of the product or brand.
B) the consumer's appraisal of the product or brand on important attributes.
C) the consumer's actual first purchase and use of the product or brand.
D) a favourable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.