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TD Bank Is Forecasting Sales of $10 Million for Their

Question 210

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TD Bank is forecasting sales of $10 million for their new business account. RBC also released a new business account and is spending $1 million on their advertising program. TD decides that their budget will also be $1 million. TD's budgeting strategy is known as:


A) Competitive parity
B) All-you-can-afford
C) Objective and task
D) Percentage of sales

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