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GE States That They Would Like to Capture 10 Percent

Question 138

Multiple Choice

GE states that they would like to capture 10 percent of the reverse osmosis water treatment market and budgets their marketing activities accordingly. GE is using which strategy?


A) competitive parity budgeting
B) objective and task budgeting
C) all-you-can-afford
D) percentage of sales budgeting

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