You Are Developing a Retailing Strategy for a New Women's

Multiple Choice

You are developing a retailing strategy for a new women's clothing store. Your strategy should consider each of the following EXCEPT:

A) establishing a retail image that differentiates the store from its chief competitors.
B) developing a retail mix that corresponds to the neighbourhood where located.
C) positioning the store based on the retail positioning matrix of breadth of product line and value added.
D) selecting suppliers who will offer volume and seasonal discounts.